Even though I’ve read it many times over (like Sophia Loren’s makeup book), their beauty tips and irreverent take on style and exercise still makes me smile! All of the iconic movie stars passed by the Westmores’ makeup chairs at some point (in fact Bette Davis once said that she owed her entire career to the Westmore brothers) and when you’re inspired by a makeup trend today, it’s possible that it has its roots in a style first developed by a Westmore ( Face Paint - The Story of Makeup).Įven before I started the main body of research I'd already spent years delving into the Westmores history, and my original copy of Ern and Bud’s book, Beauty Glamour Personality (published in 1947), took pride of place in my #houseofeldridge library. Although a lot of women might not recognise the name ‘Westmore’, the Westmore family (father George and his sons Perc, Mont, Ern, Wally, Bud and Frank) were hugely influential in shaping women’s appearances, from eyebrows to lips and hairstyles, throughout the first half of the 20th Century. One of the things I really wanted to highlight in my book was the full story of this incredible dynasty who set up the very first makeup department in Hollywood and went on to dominate the industry. If you don't already have a USP account please get in touch and we can show our services.To say the modern makeup industry started in Hollywood is no exaggeration - and in those days, the Westmores WERE the makeup industry. Bespoke Services - All of the above created specifically for your brand.Ongoing Trend Updates & Trend Alerts - illustrating the ongoing evolution of trends.Catwalk Analysis - Daily Trend Updates & Seasonal Overviews.Womenswear Trend Edits - Mood Boards, Icons & Influencers, Palettes, Key Fabrics, Styling, Print, F&A, Hair & Beauty.Big Picture Macro Trends - Mood Boards, Cultural Drivers, Music & Videos.Seasonal Colour forecasts - Mood Boards, Cultural Drivers, Palettes, Harmonies, Colour Swatches.
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